The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. It will be very difficult for you to run the business in a hostile environment. You should strive to form, a very great relation with them. Read more here and find out ways you can strengthen this connection.
The first thing is you need to empower people in the community. You can allocate this service to some of the locals. It will make them feel that they are part of the company. It installs a need to rake care of the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you on everything happening in the community.
You should also offer sponsorships to the community. This method will great more value to the community. The community can select students who need more help to learn. You can select those students who top their class and support them. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can partner with other companies and hold charity events. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. Being close with leaders in this locality is vital. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. Create communication mediums between the company and community. Select a number of representatives who will be your contact people to the community. Have some public interactions before making decisions within your business that will have direct effects on the community present. This communication makes them feel loved which will be great for the business.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.